In this TED talk, Margaret Stewart, YouTube's head of User Experience, talks about how they deal with copyright issues by partnering with those who have a claim on intellectual property and, through a complex algorithm of locating possible matches, these partners are given the discretion if they'll allow the video to be posted or not.
"John Locke proposed a scenario regarding a favorite sock that develops a hole. He pondered whether the sock would still be the same after a patch was applied to the hole, and if it would be the same sock, would it still be the same sock after a second patch was applied until all of the material of the original sock has been replaced with patches."
I've actually recently been notified of copyright infringement in one of my videos, as they detected I used the song New Soul by Yael Naim but have been allowed to keep it posted.
I did not intend to steal, obviously. The song actually went viral after tons of parodies of the Macbook Air fitting into a Manila envelope ad showed up. If anything, being liberal about copyright has allowed Yael Naim to be even more popular as more and more listen to her song and get to know her because users are using her song in their videos. Here's the video:
The era of Web 2.0 really changed the concept of copyright. Both entrepreneurs and policymakers have to liberalize their position on IPR. And I believe it will be inevitable as the internet develops and becomes more organic and free. We saw how the world reacted when the US congress wanted to pass SOPA (a bill intended to protect IPR).
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